Company

GSK

Date

July 2011

What Project did GSK - DCoE choose to work with Tapdole on?

Alterian Content Management System (CMS) Training and Training Materials.

Why did GSK - DCoE chose Tadpole Contracts? E.g. experience, value add, cost etc.

DCoE chose Tadpole to add value and their experience to the training and materials that were being created.

What was the business need which justified the project?

The Alterian CMS is being rolled out across Europe to deliver the health.gsk project. The Infrastructure Mandate requires that all new websites in Pharma Europe will be built using the Alterian content management system (CMS).

What was the aim of the project?

The aim of this project supports the strategic priority of simplification using a platform which allows GSK to build websites rapidly and efficiently, whilst minimising security risk.

The health.gsk website, a platform for providing high-quality product-related information to healthcare professionals and the public aim to:

• Improves the customer journey with intuitive navigation and search engine optimisation.
• Quicker, simpler and cheaper to provide valuable product content on a high-quality website.
• Measure the performance of your website against KPIs with built-in analytics.

What was the situation before the project took place?

There were hundreds of different product websites that were out of date, not maintained, etc.

What was the result of the project? i.e. largest notable changes/the benefits.

Sites have been decommissioned and content migrated to health.gsk using the Alterian CMS.

Using the Alterian CMS allows the business to update and maintain the content in-house without going to an agency to get this done.

How does GSK - DCoE rate the experience working with Tapdole?

On a scale of 1-10, working with Tadpole would be a 9. They delivered the materials to their timeline, were very easy to contact, and it was very pleasant working with them.

What did Tadpole do?

• Modified Training Manual and Training Slides.
• Created Quick Reference Guide and e-learning modules.
• Developed and delivered Train the Trainer training sessions.